Abstract:
This study examines the challenges faced by university Business English teachers while teaching email writing. Given the importance of professional communication in today's international corporate climate, the study seeks to find effective instructional approaches and tools for improving students' ability to write concise, clear, and professional emails. Data was obtained using a mixed-methods approach, with questionnaires distributed to Business English professors at the Faculty of Economic Sciences at the University of Ghardaïa. The findings indicated crucial challenges, including limited class time, students' language competency issues, and a lack of confidence, which hinder effective instruction and learning of business emails. The study underlines the importance of incorporating digital tools, real-life scenarios, and interactive activities into the curriculum, calling for more dynamic, learner-centered approaches. The findings provided useful insights for educators seeking to improve business English teaching, with the ultimate goal of developing competent, confident future professionals who can effectively engage in international and intercultural communication.
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