مساهمة انشطة العلاقات العامة في ترقية وتحسين السياحة الصحراوية - دراسة ميدانية بمديرية السياحة بولاية تيميمون -

Abstract

Our study aimed to identify the role of public relations activities in promoting and improving desert tourism in the southern Algerian region, in the Directorate of Tourism and Traditional Industries, Timimoun, and to shed light on the effectiveness of these activities in the field of tourism and management. We launch our research from the following problem: The contribution of public relations activities in improving and promoting desert tourism, a field study for the Directorate of Tourism and Traditional Industries, Timimoun? A group of questions emerged from it? _What are the concepts that express public relations and its activities among the employees of the Timimoun State Tourism Directorate? _What are the optimal mechanisms and strategies followed by the Timimoun State Tourism Directorate to attract tourists? _What is the type of relationship between the Tourism Directorate and the social partners to promote the tourism sector in Timimoun state? In our research, we relied on the descriptive analytical method in the survey part, and the data collection tools were used, which are the questionnaire as a main tool and observation as a secondary auxiliary tool. As for the research community and

the sample, we chose the employees of the Directorate of Tourism and Traditional Industries. As for the sample, it is the comprehensive survey of the study community, which numbered (44 employees), and we reached the following results. _Concepts that express public relations and its activities among employees of the Timimoun Tourism Directorate. It is participating in festivals and holidays and participating in training courses to keep pace with the continuous development in the field of tourism, promoting it and improving the services provided (the partnership program between the European Union and Algeria for tourism inspectors). _The optimal mechanisms and strategies adopted by the Timimoun Tourism Directorate to attract tourists. Strategies and mechanisms to attract tourists are social media, social networking sites, holidays, events, exhibitions, and interviews on radio and television, and they are considered means of communication to communicate with their audiences. The relationship between the Tourism Directorate and social partners to promote tourism and the tourism sector in Timimoun. The study found that there is no relationship between the Timimoun Tourism Directorate and the social partners, and it is concerned with local offices and agencies that have close relationships with the social partners, and it is a factor in attracting tourists that introduces the material and intangible rhyme heritage, family associations, traditional industries associations, and associations for the protection of poverty and ancient palaces.