Abstract:
This study aims to determine the role of integrated marketing
communications in promoting the services of the telecommunications company
Ooredoo in Ghardaïa. The questionnaire was used as a data collection tool, as it
was distributed to a random sample of 100 Ooredoo customers. In addition, I
conducted interviews with company employees to gain deeper insights into
promotional practices. The results showed:
The results indicate that advertisements receive a positive response from
the majority of Ooredoo customers, but with slight variation that could
affect the company’s future marketing strategies.
The majority of Ooredoo customers evaluate their relationship with the
organization and the ways of communicating with it well.
The majority of Ooredoo customers are satisfied with the organization’s
direct marketing strategy, while there is a small percentage of those who
are not successful, and may be looking for more specialized or detailed
information in new offers.
The majority of Ooredoo customers believe that Ooredoo uses electronic
marketing effectively to promote its services.
The vast majority find that advertisements and promotional messages
from Ooredoo increase their interest and convince them of the value of
its services.
