الخلاصة:
This research aims to study the extent to which tourism agencies employ social networking sites in
the practice of marketing public relations activities. Technological development has contributed to the
emergence and spread of digital marketing, whose virtual environment includes a number of digital ap-
plications available through social networking sites and websites used in various activities, in particular
the communication practices of marketing public relations. Where social networking sites have given the
Public Relations Department new and innovative solutions in the field of marketing and tourism promo-
tion.
Accordingly, the research will address concepts about marketing public relations in the field of tourism, as
well as the most important communication applications used, especially modern ones, and then address
the nature of social networking sites and how to use them in the field of marketing public relations. The
study through the use of the content analysis tool with the design of an appropriate questionnaire to re-
veal the various public relations activities through the social networking sites used by the tourism agency
"Gat Tour". As well as indicating the proportion and quality of public response to it. The various persuasive
solicitations used to promote Algerian tourism and improve the image of the tourist destination will also
be analyzed.
