Abstract:
A complementary study to obtain a master's degree in media and communication
sciences specialized in communication and public relations titled "Public relations
across the Internet and its impact on strengthening the identity of the economic
institution", where our goal of this study to learn the reality of public relations
over the Internet in the Algerian Economic Institute of Water, before studying
this subject we posed the problem that was as follows: how much the public
relations contribute online to strengthening the identity of the economic
institution. Our field study also relied on a sample of their Facebook page to find
out the reality of public relations across the Internet they have, where we used the
descriptive and survey method that reveals information and data to us, and we
used quantitative and qualitative methods to express the study.
From our diagnosis of this problem, we have reached the following results:
The Algerian Water Foundation, Ghardaia, pays attention to the activity of public
relations via the Internet, using all available means in this field.
The online public relations activity in the Algerian Water Foundation, Ghardaia,
takes into account the internal and external audience, and this is at a high level.