Belvédèreمساهمة التسويق الحسي في اختيار النزيل للخدمات الفندقية - د ا رسة حالة فندق

Abstract

This study aims to highlight the role that sensory marketing plays in hotels in order to influence the behaviors and decisions of guest choice, as the latter helps stimulate and appeal their feelings and their ability to address the mind, heart and soul at the same time. We used the descriptive approach by presenting the concepts and theories that clarify the variables related to the study axes, with the aim of answering the presented problem and testing the presented hypotheses, and the analytical method on the application side, where data were collected through an electronic questionnaire on a sample of 98 guests at the Belvédère Hotel. And it was analyzed using the Smart Pls program, where the study finally concluded with a number of results represented: that there is an influence relationship between the elements of sensory marketing and the guest's decision to choose the hotel service from the perspective of "Belvédère" hotel guests, meaning that there is a contribution to the elements of sensory marketing in influencing the guests ’choice of hotel services.