الخلاصة:
This study aims to highlight the role of trade fairs in promoting the sales
of local Algerian products from the point of view of economic institutions,
Where we shed light on the concept of trade fairs and the motives and planning
stages for participating in them enabling them to enter local markets in order to
improve their image and introduce their products to consumers. By using
various sales promotion methods because it have an important and effective
role in attracting consumers and diverting their tendencies from competitors
products and working to gain their satisfaction and build strong relationships
with customers, thus expanding the reputation of the institution and increasing
its sales.
To achieve the objectives of the study, we used the descriptive and
analytical method by distributing a questionnaire to a sample of 45 individuals
from economic institutions distributed across the national territory, using the
20SPSS statistical program, and the validity and reliability of the questionnaire
was verified with a rate of 0.889.
In the end, the results of the study were concluded as follows: The
presence of a correlational relationship between trade fairs and sales promotion
at a rate of (0.721), and the existence of a statistically significant difference
between the dimensions of trade fairs on the design side, at a rate of (0.845),
promotional offers with a percentage of (0.487), tools used at a percentage of
(0.637) to promote sales, and there are no statistically significant differences in
IV
the responses of the study sample about sales promotion that are attributable to
the general data of the respondent (the nature of the participating institution,
the field of activity of the institution, the duration of your activity, the number
of workers)
