الخلاصة:
act:
The study aimed to determine and know out the impact of the elements of the
marketing environment on the recovery of desert tourism in Algeria with a focuson
the impact of the elements of the total external marketing environment, where
Ghardaïa was chosen as the study and for that we made a survey targeting the
incoming tourists to Ghardaïa consists of 42 sentences. And the study sample
arrived at 250 tourists. So, we relied on the statistical package programme for
social sciences (SPSS V.26) to carry out statistical analysis using some of the
statistical tools included in the programme.
Through the study, we found a statistically significant effect at moral level
)0،05≤α( for all elements of the total external marketing environment on the
recovery of desert tourism in Ghardaïa province. Consisting of the natural
environment, the political and legal environment, the social and cultural
environment, emographic environment, economic environment, technological
environment. The results also showed that there were no statistically significant
