Abstract:
The importance of the topic is that it tries to cover everything related
to the role of public relations in cultural institutions, as public relations
are the main pillar in the continuation of the institutions phase from the
point of view of the internal and external environment, which in turn is
based on the continuation of the institution in the eyes of the public.
The cultural heritage is a treasure for the ancient M’zab valley with
its heritage and history. Therefore, the task of the M’zab Protection
Bureau is to preserve, protect and restore what remains of the ancient
monuments, to preserve the cultural heritage, and to instil a spirit of
cooperation among the residents of the palaces.
