دور العلاقات العامة في إنماء المشاريع الإجتماعية دراسة حالة جمعية ــ ناس الخير ــ متليلي

Abstract

This study aims to identify the role of public relations in the development of social projects, through Nass el Khir Association as a Case Study, In order to address the problematic of our study, we relied on the case study method, as it is the most appropriate for such studies, also Observation in partnership as well as interview were relied upon as key data collection tools. The results show that public relations has an effective role in the success of the social projects and its development, Which shows how important public relations are to this type of projects. In order to achieve the objectives of this study, we have discussed what social projects, their characteristics, the formation of public relations and their relationship with development at various levels, in particular the social incision. One of the most important findings of the research is to highlight the role of public relations and their effective contribution to development through social projects addressed in the applied chapter of the study and the role of associative work that exploits the impact of public relations on the achievement of development.