Abstract:
We prepared this study in order to address the problem of the contribution of
public relations functions and the effectiveness of the programs approved by the
Sonelgaz Foundation, the Bouhraoua unit in Ghardaia. In it we dealt with a set of
questions through which we tried to find answers to various questions related to
the subject of the study. We also distributed 40 questionnaires addressed to the
institution’s internal audience as well as its external audience. 34 questionnaires
were retrieved, while 6 questionnaires were not retrieved, including the canceled
ones, and we also used Observation throughout our frequency to the institution
under study.
In this study, we touched on the theoretical aspect of the concept of public
relations, which is as old as man and which is the main pillar of the institution, and
we also touched on the concept of institutional communication. As for the applied
culprit, the study showed that the Sonelgaz Foundation, a unit of Bouhraoua in
Ghardaia, adopts the philosophy of public relations well, from us we reached the
results Several, the most important of which is that the institution under study
pays great attention to the interest of communication and public relations because
of its effective and significant role in the conduct of its various activities and
various programs.
