الخلاصة:
The study aimed to address perceptions customer of the elements of the
marketing mix in tourism enterprises, and study sample consisted of customers
hotels Djanoub Ghardaia and a simple random sample of this hotel study was
included, as was the use of the descriptive and analytical approach, and relying
on SPSS and program through the distribution of a questionnaire on the sample
in question, the study concluded the effectiveness of customer perceptions of
most of the service elements of the marketing mix and specifically the physical
environment component hotels Djanoub.
