الخلاصة:
This study aims at shedding the light on the reality of marketing
public relations activities in the service institutions of the Directorate
of Post and Telecommunications Ben Yazqin, Ghardaia State. This is
based on the researchers on the method of case study, as it is
considered the most appropriate approach to this study, which came to
the following problem: "What is the reality of marketing public
relations activities in the Directorate of Post and
Telecommunications? The information for this study was collected
using the form and questionnaire tool to collect the greatest amount of
data, and the method of comprehensive survey was used after
identifying the number of employees were 60 individuals, and in this
way, the researchers reached a set of results, the most important of
which is:
- that all employees of the Postal and Telecommunications
Corporation believe that communication is necessary for the
institution at the internal level.
- Most employees of the Postal and Telecommunications Corporation
recognize that flyers are means used to promote and market services
in the organization and that they are insufficient and this is for the
employees who have the most experience.
