الخلاصة:
The selection of strategic commensurate with the environmental conditions surrounding the
economic institutions is a challenge for managers of these institutions due to the nature of the
environment characterized by constant change and transformation, and the sudden and that
prevent the institution to achieve its goals and objectives
As is the decision-marketing process in the organization of the difficult processes being depends on
the ability of the organization to adapt to the surrounding environment, so it is incumbent on the
managers based on the conduct of the affairs of the institution to find the strategies best suited and
that allows them a deeper understanding of the environmental changes and were much more
flexibility in keep pace and adapt to , the spectrum depending on the different strategic analysis tools
that will determine the path of the institution and its leadership towards marketing the right decision
Among the best tools and the most effective in the process of analysis, we find a model group,
Boston Consulting BCG due to its simplicity in the process of analysis and ease of application and
effectiveness in governance, The competitve position high and low market share and islocated in the
cell question mak and product alfrena The low competitve position and market share is high and is
located in yhe cell milking cow.
