الخلاصة:
The aim of this study is to try to determine the effect of the elements of the promotional combination
none the purchasing behavior of the industrial user. In our research, we focused on clarifying the role
played by the elements of the promotional combination in influencing the purchasing behavior of the
industrial user.
In the field of research, we identified the importance of the relationship between the components of the
promotional combination and its impact on the purchasing behavior of the industrial user. The analysis
of the results of the field study included a sample of the industrial establishments that Algeria Telecom
deals with.
We have reached the following conclusions:
- There is a statistic ally significant effect of the announcement on the purchasing behavior of the
industrial impact. User by Algeria Telecom.
- There is a statistic ally significant influence of the personal sale on the purchasing behavior of the
industrial user in Algeria Telecom Corporation.
- Absence of statistic ally significant effect between direct marketing and purchasing behavior of
the industrial user in Algeria Telecom.
