Please use this identifier to cite or link to this item: https://dspace.univ-ghardaia.edu.dz/xmlui/handle/123456789/8782
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dc.contributor.authorسارة, بن دقة-
dc.contributor.authorرجاء, نعامي-
dc.date.accessioned2024-10-27T13:14:21Z-
dc.date.available2024-10-27T13:14:21Z-
dc.date.issued2024-
dc.identifier.urihttps://dspace.univ-ghardaia.edu.dz/xmlui/handle/123456789/8782-
dc.description.abstractThis study aims to determine the role of integrated marketing communications in promoting the services of the telecommunications company Ooredoo in Ghardaïa. The questionnaire was used as a data collection tool, as it was distributed to a random sample of 100 Ooredoo customers. In addition, I conducted interviews with company employees to gain deeper insights into promotional practices. The results showed:  The results indicate that advertisements receive a positive response from the majority of Ooredoo customers, but with slight variation that could affect the company’s future marketing strategies.  The majority of Ooredoo customers evaluate their relationship with the organization and the ways of communicating with it well.  The majority of Ooredoo customers are satisfied with the organization’s direct marketing strategy, while there is a small percentage of those who are not successful, and may be looking for more specialized or detailed information in new offers.  The majority of Ooredoo customers believe that Ooredoo uses electronic marketing effectively to promote its services.  The vast majority find that advertisements and promotional messages from Ooredoo increase their interest and convince them of the value of its services.EN_en
dc.publisherجامعة غردايةEN_en
dc.subjectاﻻﺗﺼﺎﻻت اﻟﺘﺴﻮﻳﻘﻴﺔ اﳌﺘﻜﺎﻣﻠﺔEN_en
dc.subjectاﻟﱰوﻳﺞEN_en
dc.titleدور الاتصالات التسويقية المتكاملة في الترويج لخدمات المؤسسات الاقتصادية دراﺳﺔ اﺳﺘﻄﻼﻋﻴﺔ ﻋﻠﻰ ﻋﻴﻨﺔ ﻣﻦ زباﺋﻦ ﻣﺆﺳﺴﺔ الاصاﺎﻻت اورﻳﺪو Ooredoo ﺑﻮﻻﻳﺔ ﻏﺮداﻳةEN_en
dc.typeThesisEN_en
Appears in Collections:Mémoires de Master

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