الأساليب الإقناعية لدى صناعة المحتوى عبر مواقع التواصل الإجتماعي، اليوتيوب (YOUTUBE) دراسة وصفية تحليلية لقناة أبو فلة

Abstract

This study aimed to identify the persuasive methods of content makers in social networking sites, through an analytical study of the Abu Fallah channel via the YouTube social network, The study started from a main question that is, what are the most important persuasive methods that content creator Abu Falla employed through the YouTube social networking site? In our descriptive analytical study, we relied on the content analysis method, the observation tool, and the content analysis form to collect data, and it was applied to a sample of Abu Fella channel’s 12 episodes, and we reached the most important results: -Most of the topics in which Abu Falla used persuasive methods were entertainment topics, then each of the human and social topics, and this is due to the nature of the YouTube channel. -The most prominent goals that Abu Falla seeks through his channel to attract and attract followers for entertainment and entertainment. -Abu Falla focused on instilling a set of values, the most important of which is the development of the spirit of brotherhood, motivation and encouragement to instill will and determination in followers, in addition to instilling the values of cooperation and helping the needy. - Abu Fella relied on emotional appeals more by focusing on the followers' emotions and their orientations by sharpening their determination and stirring their emotions. Using several persuasive means, the most important of which are body language, gifts and temptations, and to a lesser extent, mental solicitation through the use of proofs, arguments, Quranic evidence and prophetic hadiths. - Abu Fella relied on the Kuwaiti dialect to broadcast his content and convince his followers.