فعاليات الإتصال المؤسساتي في إدارة جائحة كورونا (كوفيد19)دراسة حالة جامعة غرداية

Abstract

This study highlighted the effectiveness of institutional communication in managing the coronavirus pandemic (COVID-19) at the University of Ghardaia. The study focused on the following problems: How did Ghardaia University manage the coronavirus pandemic by activating an institutional communication system ?, The study included two variables: an independent institutional communication variable and a variable that followed the coronavirus pandemic, and the current study aimed to identify the effectiveness of institutional communication in managing the coronavirus pandemic in the administrative staff of the University of Ghardaia, as well as the communication procedures adopted to manage the coronavirus pandemic. To answer the problems of the study and to test the validity of the hypotheses, we relied on the descriptive curriculum to fit it into the subject of the study, where the study was applied to an intentional sample of the administrative staff. To achieve the study's objectives, we distributed a questionnaire of 25 items to a sample of 104 employees, and used statistical tools in analysis and discussion to measure the effectiveness of institutional communication in managing the coronavirus pandemic. After a theoretical and applied study of the research topic, we reached a set of results, including : - Ghardaia University marches coronavirus crisis through communications package as alternative strategic means - Effective institutional communication mitigates the impact of the crisis at the University - The effectiveness of institutional communication at the University is achieved by the extent to which its objectives are achieved - Ghardaia University's administrative the crew depends on informal communications more than on official communications.